Sweden

Household sustainability and environmental awareness drive a demand for natural ingredient air care products. Manufacturers respond with innovations, such as the 2023 launch of Air Wick Active Fresh Room Spray, a spray/aerosol air freshener…

Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…

In 2023, airlines in Sweden continue to see a rebound in passengers, as consumers place a higher importance on travel. Despite the relatively difficult economic climate, the volume of arrivals by air returned to pre-pandemic levels. However, air…

Alcoholic drinks saw total volume sales stagnate in Sweden in 2023. While the resumed cross-border trade from Norway boosted sales as Norwegian consumers appreciated the lower prices found in Sweden, the ongoing health and wellness trend had a…

Unlike other European countries, Sweden did not impose major lockdown restrictions on households and businesses due to COVID-19, instead advising its citizens to observe social distancing measures, limit travel and avoid major gatherings in public…