Sweden

RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract…

In 2023, current value sales of Rx/reimbursement adult incontinence rose substantially due to a spike in unit prices. Although Rx/reimbursement adult incontinence products are available free of charge through Sweden’s public healthcare system, volume…

Demand for sauces, dips and condiments fell over the course of 2023, the second consecutive year of retail volume sales declines in the category. The main reason for the lacklustre performance seen in the category during the year is the return to…

In 2020, when the COVID-19 pandemic emerged in Sweden, fears of contracting the disease and restrictions on mobility in the country led to an increased interest in home cooking. Sauces, dips and condiments consequently saw dynamic growth in packaging…

COVID-19 boosted demand for sauces, dressings and condiments packaging during 2020, as it led to consumers spending more time at home and preparing and eating more meals there. This boosted demand for a number of pack types in this category. While…

Savoury snacks is set to see current value growth in Sweden in 2024. There is a large selection of savoury snacks in the Swedish market, taking up lots of shelf space. The competition is fierce and in the challenging economic conditions seen in the…

The weaker economy in 2023 has led many consumers to restrict spending on eating out and self-service cafeterias are equally feeling the impact. Inflation has remained high in 2023, leading to higher prices in self-service cafeterias, which is…

Skin care continues to be a bright spot within beauty and personal care in Sweden in 2023. While volume growth has shown signs of slowing down after a period of rapid expansion, strong trends in premiumisation and inflation have kept value sales…

Retail volume sales of sleep aids saw a modest decline in Sweden in 2023, in contrast to the buoyant pattern of growth seen during the earlier years of the review period. The rate of growth was particularly high during the pandemic, when high levels…

In 2023, sales volumes of small cooking appliances continued to fall, having seen a strong rise in demand in 2020 and 2021 during the COVID-19 crisis. The pandemic brought forward demand for small cooking appliances with volumes and, to some extent,…

Small local grocers in Sweden form part of the very well-developed grocery retailing infrastructure in the market. However, grocery retailing continued to be dominated by major large modern retailers like ICA, Lidl, Coop and Axfood at the end of the…

Sweden continues to invest in its unique ‘harm reduction’ policy in efforts to try to reduce smoking cigarettes. Indeed, the country’s low smoking rate is widely reported in the international media. In 2022-2023, there was a clear increase in vaping…

Snacks is set to see current value growth in Sweden in 2024. Volume sales are expected to stagnate during the year, with volume growth hard to come by due to already high per capita consumption of snacks in general and market maturity. Nonetheless,…

Overall, off-trade volume sales of soft drinks in Sweden were stable at the end of the review period, with only a marginal increase projected over 2023 as a whole. However, this was in part due to a level of stabilisation, following…

In soft drinks as a whole, metal beverage cans was recording increasing unit volumes and was gaining share in 2023, which is expected to continue over the forecast period. Metal beverage cans have continued eating into the share of PET bottles, which…

Spectacles in Sweden continues to display solid retail volume and current value growth boosted by rising unit prices and inflation. The ageing population along with lifestyle changes, such as greater exposure to digital screens, is boosting demand…

Spirits saw a decline in total volume sales in Sweden in 2023. As in other categories of alcoholic drinks, spirits saw growth in the on-trade channel during the year, while off-trade volume sales fell. A key constraint on the development of spirits…

Off- and on-trade volume sales of sports drinks fell during 2023. The category was hampered by low company engagement and a lack of new launches. Only a few sports drinks were available widely, which also limited purchases of such products. All…

Sports nutrition continued to see positive growth in constant value terms in 2023. The culture of going to the gym plays a significant role in generating demand for these products, as such venues also serve as important points of sale. As lives…

Despite facing a high degree of maturity, in 2023, sportswear will continue to display faster growth than the overall apparel and footwear industry. Sportswear performed relatively well during COVID-19, with consumers taking an even larger interest…