Sweden

Home products specialists in Sweden were impacted by the lowered rates of new construction, which started to decrease in 2022. In 2023, the rate of new construction reached its lowest point since 2011, with only 25,500 new houses starting…

In 2024, home video in Sweden sees a slight increase in volume sales compared to 2023, driven primarily by major sporting events such as the European Football Championships and the Olympics. These events significantly boost the demand for televisions…

In 2023, the homewares category in Sweden faced significant challenges as consumers delayed purchases due to the rising cost of living, driven by inflation, higher interest rates, and increased energy and food prices. Consequently, the category…

Hosiery is set to display a retail volume decline in 2023, in line with overall apparel and footwear. The landscape experienced an upswing in performance with the return of in-store shopping following the COVID-19; however, the cost-of-living crisis,…

Over 2023, retail volume sales of hot drinks are projected to grow moderately, following a strong drop in 2022. Coffee was especially negatively affected in 2022 due to unit price increases. As prices were more stable in 2023, demand rose. Retail…

Flexible packaging continued to dominate hot drinks packaging unit volumes in 2023. Flexible packaging provides industry players with scope to experiment with their packaging design, and also offers affordability, durability and convenience. Leading…

The number of households is set to increase moderately in Sweden over 2022-2027, with single person remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 8.4%, elevating living costs. The fastest…

Despite rising inflation in 2023, consumer interest in health, wellness and sustainability continued to drive sales and shape innovations within cooking ingredients and meals. 2023 saw a rise in consumers opting for food and drink with health claims,…

Dairy products and alternatives saw health and wellness claims drive sales in 2023, while products launched on the landscape included lower or no added sugar content, higher protein and calcium, while free-from lactose and gluten continued to expand.…

In 2023, Sweden experienced high inflation rates, impacting buying habits as disposable incomes declined. This led consumers to trade down in areas including hot drinks, leading organic options to see a decline in retail value growth. Despite this…