Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Swedes love their snacks with high levels of per capita consumption for most categories but demand for healthier options remains comparatively quite low. Unlike most packaged food categories where consumers are opting for healthier alternatives of…
The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…
Plant-based meat and seafood substitutes enjoyed strong growth in current value terms in 2022 with the category continuing to benefit from the rising number of vegan, vegetarian and flexitarian consumers in Sweden. Consumers are looking to eat…
Like other types of grocery retailers, hypermarkets in Sweden were impacted directly by historically high inflation, which reached high single-digit rates in 2022 and 2023. As a result, consumers became more price-sensitive and they started to look…
Ice cream is set to see current value growth in Sweden in 2024. Swedes are big ice cream lovers, consuming around 10 litres per capita annually. Ice cream is a notable feature of the Swedish lifestyle during good summer weather, while also being…
In 2024, imaging devices in Sweden experiences a significant decline in retail volume sales. This decline is primarily driven by the substitution of digital cameras with smartphones. Smartphones offer greater convenience and versatility, reducing the…
Retail volume sales of in-car entertainment, and in-car navigation systems in particular, continue to decline in Sweden in 2024. This trend is primarily driven by the increasing prevalence of built-in navigation systems in a growing share of the car…
In 2023, Sweden experienced a technical recession, resulting in decreases in average gross income and rising unemployment, leading to decreased consumer expenditure. Income inequality and the gender income gap remained other significant issues.…
Jeans is predicted to register a decrease in retail volume terms in 2023, with current retail value remaining positive due to inflation and rising unit prices. Prior to the outbreak of COVID-19, jeans struggled with retail volume growth, with…
Retail sales of jewellery continued to expand in current value terms in 2023, although the rate of growth was slower than the previous year. Following the resurgence of family events, such as weddings, in 2022, following enforced delays due to the…