Sweden

Plant-based dairy product selections have been expanded, as new trendy launches and focused marketing efforts boost sales. The cooking and eating-at-home trend is being met with new launches aligning with this rising trend, especially within…

Plant-based dairy packaging volumes continued to see strong growth in 2022, due to the rise in consumer demand for plant-based products due health, ethical, or environmental reasons. Swedish consumers are particularly conscious of the impact their…

The industry continues to witness a rise in retail price points, driven by inflationary pressures and increasing input costs. With inflation remaining at a high rate in 2023, households exhibit heightened price sensitivity, leading to a shift in…

Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…

Pre-paid cards remain relatively strong in terms of the number of cards, but hold a very marginal share of all card payment transactions in 2023. Bank account penetration is almost universal in Sweden, with the result that pre-paid cards are…

Retail current value sales of premium and luxury cars grew by 22% in 2023 to total SEK58.5 billion. This was due to rising demand from higher-income consumers, with expenditure proving resilient despite wider macroeconomic headwinds. The demand for…

Premium beauty and personal care in Sweden continues to be a powerhouse, experiencing robust growth in 2023. This growth comes at the expense of mass beauty and personal care, with consumers increasingly trading up for more sophisticated beauty and…

In 2023, processed fruit and vegetables experienced a return to normal sales as the foodservice industry rebounded, and retail sales returned to pre-pandemic levels. However, unit prices were impacted by inflation and increased production costs,…

After seeing exceptional growth in 2020, packaging volumes of processed fruit and vegetables declined in Sweden in 2022, as consumer habits returned to normal following the pandemic. When the pandemic emerged, fears of viral transmission kept…

Processed meat and seafood saw dynamic volume growth in Sweden when the pandemic emerged in 2020, as consumers sought to stock up on food that they could store, to avoid the risk of viral transmission. From 2021 onwards, however, as consumers resumed…