Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Other hot drinks is considered an unexciting category, largely due to its unhealthy image. Chocolate-based flavoured powder drinks remained the only significant category in 2023. In contrast to tea and coffee, retail volume sales of other hot drinks…
In 2024, other pet food in Sweden is recording a decline in retail volume, while birds, fish, and small mammal food is expected to record retail value growth. This uptrend is primarily the result of rising unit prices attributed to inflation and a…
In Sweden, there is a strong emphasis on adopting sustainable packaging solutions in response to growing environmental concerns. Brands are introducing eco-friendly options such as the Conflex Silk packaging for bouillon cubes. The Swedish dairy…
Paediatric consumer health remains a minor part of total consumer health in Sweden. The key reasons for this low share include the fact that children are usually treated with general products (suitable for adults and children) with the appropriate…
Sales of personal accessories in Sweden continued to expand in current value terms in 2023, although the rate of growth was more modest compared to the previous year. Performance was boosted by a return to pre-pandemic lifestyles, including increased…
Retail volume sales of personal care appliances fell in the Swedish market in 2023. This decrease was reflective of a broader shift in household spending priorities. During the COVID-19 crisis, household spending focused on the home. However, as the…
Personal luxury retail current value sales rose by 11% in 2023 to reach SEK15.2 billion, with growth supported by leading brand owners like E Saether AB, Hugo Boss AB and L’Oréal Sverige AB. Growth in 2023 was fuelled by consumers investing in luxury…
Although Sweden has solid economic freedom, it is suffering from gang violence that is destabilising society, whilst state finances have deteriorated. The economy went into recession in 2023, owing to weak private spending and price pressures, but…
In 2024, pet ownership of cats and dogs remains popular in Sweden, while other pet ownership is in decline. However, the rising number of pets purchased during COVID-19 has led to increased pet abandonment reports, consequently slowing pet food…
In 2024, pet products is recording positive retail value growth, driven by other pet products and pet healthcare. Supplements for large animals, such as cats and dogs, are extensively developed and easily accessible in most pet aisles. Conversely,…