Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract…
In 2023, current value sales of Rx/reimbursement adult incontinence rose substantially due to a spike in unit prices. Although Rx/reimbursement adult incontinence products are available free of charge through Sweden’s public healthcare system, volume…
Demand for sauces, dips and condiments fell over the course of 2023, the second consecutive year of retail volume sales declines in the category. The main reason for the lacklustre performance seen in the category during the year is the return to…
In 2020, when the COVID-19 pandemic emerged in Sweden, fears of contracting the disease and restrictions on mobility in the country led to an increased interest in home cooking. Sauces, dips and condiments consequently saw dynamic growth in packaging…
COVID-19 boosted demand for sauces, dressings and condiments packaging during 2020, as it led to consumers spending more time at home and preparing and eating more meals there. This boosted demand for a number of pack types in this category. While…
Savoury snacks is set to see current value growth in Sweden in 2024. There is a large selection of savoury snacks in the Swedish market, taking up lots of shelf space. The competition is fierce and in the challenging economic conditions seen in the…
The weaker economy in 2023 has led many consumers to restrict spending on eating out and self-service cafeterias are equally feeling the impact. Inflation has remained high in 2023, leading to higher prices in self-service cafeterias, which is…
Skin care continues to be a bright spot within beauty and personal care in Sweden in 2023. While volume growth has shown signs of slowing down after a period of rapid expansion, strong trends in premiumisation and inflation have kept value sales…
Retail volume sales of sleep aids saw a modest decline in Sweden in 2023, in contrast to the buoyant pattern of growth seen during the earlier years of the review period. The rate of growth was particularly high during the pandemic, when high levels…
In 2023, sales volumes of small cooking appliances continued to fall, having seen a strong rise in demand in 2020 and 2021 during the COVID-19 crisis. The pandemic brought forward demand for small cooking appliances with volumes and, to some extent,…