Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, value sales of away-from-home tissue and hygiene increased at a relatively high rate. Inflationary cost pressures remained an issue in 2023 forcing manufacturers to increase unit prices. Inflation stemmed from price inflation, spiking input…
Baby and child-specific products in Sweden maintained its positive trajectory in 2023. While volume sales remained stable, value sales received a boost from inflation and a growing preference for premium products. Swedish parents prioritise their…
Baby food is facing challenges in Sweden, with the declining birth rate dampening retail volume sales. However, due to inflation and increasing production costs, baby food saw fast price rises in 2022 and continued to face growing prices at the…
Total packaging volumes in baby food saw slow and stable growth in Sweden over 2020-2022, with the pandemic and associated economic uncertainties having little impact on the category. Swedish parents consider their children’s nutrition to be a…
Bags and luggage displayed a positive performance in current value terms in 2023, Besides inflationary pressures, coupled with rising unit prices, growth was driven primarily by the revival of outbound travel, coupled with a continued premiumisation…
In 2023, baked goods in Sweden continues to exhibit normalising sales. After the pandemic, sales through foodservice took a hit, leading consumers to shift towards retail as they preferred dining at home. Additionally, unit prices have continued to…
Bath and shower, as a product area as a whole, faces challenges due to its high degree of maturity and commodification. This translates to declining volume sales. However, a silver lining exists in the form of a strong premiumisation trend and…
Beauty and personal care in Sweden remained stable in terms of volume sales in 2023. However, value growth was significant due to a powerful trend towards premiumisation and high inflation. Swedes view beauty and personal care products as essential,…
Skin care packaging in Sweden continued to record positive growth in 2022 not just due to the demand for these products among the local population but also as a result of its emphasis on sustainable packaging materials, minimalist designs and a…
Sweden saw beer volume sales stagnate in 2023. The flat performance for total volume sales of beer resulted from the rise in on-trade volumes being offset by a fall in off-trade sales during the year. The category’s growth was constrained by the high…