Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The COVID-19 pandemic had a profound impact on travel patterns in Sweden, with domestic tourism surging as the country faced travel restrictions and remaining strong even as its borders reopened. With all travel restrictions abolished in 2022, travel…
In common with many areas of consumer appliances, vacuum cleaners registered a fall in volume sales in 2023 having experienced a notable increase in demand during the COVID-19 crisis. With consumers spending more time at home during the pandemic,…
Vending in Sweden was one the channels that was heavily hit by the mobility restrictions implemented to stem the spread of the Coronavirus (COVID-19) pandemic in the country. When all of the COVID-19 restrictions were removed through 2022, the…
2023 was a great year for video games in Sweden which was mainly thanks to the successful launch of several highly popular video games titles such as Hogwarts Legacy, Baldur’s Gate 3 and Zelda. Subscription rates also rose with many gamers seeing…
Vitamins saw exceptional growth during 2020, the first year of the COVID-19 crisis, thanks to a strong consumer focus on preventive health and a desire to boost the functioning of immune systems. This exceptional growth meant limited growth…
There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…
Weight management and wellbeing is small compared to categories such as sports nutrition, vitamins, and dietary supplements. While obesity is a major health issue in Sweden, consumers typically try to battle their weight problems by other means,…
Wine total volumes remained flat in Sweden in 2023. While off-trade volume sales registered a marginal decline, there was significant growth in on-trade volumes, which continued to recover and finally exceeded pre-pandemic levels. With consumers…
In 2023, retail value sales of wipes registered a moderate rise. Inflation drove up retail prices of wipes in 2023 as manufacturers faced rising costs from energy, raw materials and imports. Cost inflation, increased input prices, supply chain…
In 2023, the performance of womenswear will exhibit the same dynamics as the overall apparel industry, recording a decline in retail volume sales, while current retail value is set to remain positive, primarily driven by inflation and rising unit…