Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Plant-based dairy product selections have been expanded, as new trendy launches and focused marketing efforts boost sales. The cooking and eating-at-home trend is being met with new launches aligning with this rising trend, especially within…
Plant-based dairy packaging volumes continued to see strong growth in 2022, due to the rise in consumer demand for plant-based products due health, ethical, or environmental reasons. Swedish consumers are particularly conscious of the impact their…
The industry continues to witness a rise in retail price points, driven by inflationary pressures and increasing input costs. With inflation remaining at a high rate in 2023, households exhibit heightened price sensitivity, leading to a shift in…
In 2024, the demand for portable players in Sweden experiences a significant decline. A notable trend within this area is the sharp decline in e-reader volumes. This decline is primarily driven by the substitution of e-readers with multifunctional…
Pre-paid cards remain relatively strong in terms of the number of cards, but hold a very marginal share of all card payment transactions in 2023. Bank account penetration is almost universal in Sweden, with the result that pre-paid cards are…