Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sweet spreads registered static retail volume growth in 2023 as the category continued to experience a rebalancing of growth rates after the rollercoaster ride that volume sales were on earlier in the review period. Specifically, demand for sweet…
Despite already seeing growth in packaging volumes in 2020 and 2021, sweet spreads continued to see an increase in volumes in 2022, although at a slower rate. While many consumers returned to work, school and social lives, they continued to lead more…
Total volume sales of tea are projected to decline over 2023, although there is a significant shift from retail to foodservice as consumers resume pre-COVID-19 lifestyles. Black tea, the biggest category, is mature with relatively low new product…
Retail value sales of tissue and hygiene grew in 2023, underpinned by rising retail price points. In retail volume terms, price increases dampened the magnitude of volume growth rates relative to value.
In 2023, tobacco in Sweden witnessed steady growth in retail volume and current value terms, although rates have slowed down year-on-year. Retail volume sales of cigarettes and smoking tobacco continued to plummet in Sweden, while cigars and nicotine…