Sweden

The dishwashers category witnessed a fall in volume sales in 2023 as it saw some normalisation following the spike in demand witnessed as a result of the COVID-19 crisis, which encouraged consumers to focus spending on their homes and increased the…

Significant strides have been made in incremental efficacy improvements to alleviate household chores. A notable example is the hand dishwashing brand, Yes Max Power, which claims to require four times less scrubbing on tough grease compared to its…

In 2024, dog food in Sweden is recording positive growth, with the humanisation trend driving sales of dog treats and mixers. As pet owners increasingly view their furry companions as integral parts of their families, they seek out treats and mixers…

Drinking milk products in Sweden is facing maturity in 2024. Further, the category is dealing with intensified competition from plant-based milks, with the latter seeing sales driven by novelty value, innovation and rising environmental…

In 2023, Sweden’s economy contracted slightly, with a decline in private spending and housing investment. However, the economy is projected to improve in 2024, with a forecast compound annual growth rate of 1.7% over 2023-2028. Furthermore, inflation…

Edible oils registered negative volume growth during 2023 as high inflation and the normalisation of sales trends during the post-pandemic era contributed to a significant slowdown in demand. After very positive retail volume growth was recorded in…

Energy drinks is projected to post the fastest off-trade volume growth in Sweden in 2023, slightly faster than the increase for RTD coffee. Both regular and, especially, reduced sugar energy drinks enjoyed healthy increases in demand during the year.…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…

Despite macroeconomic adversity on a global scale, tourism in 2023 was on the rise, with a growing number of visitors taking their holidays in Sweden. The number of foreign tourists in Sweden increased significantly in spring. In the big cities, it…