Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Hair care in Sweden continues to see positive volume growth, with value further boosted by inflation and a modest premiumisation trend. Unlike other beauty and personal care categories like fragrances and skin care, hair care has not witnessed a…
In 2024, retail volume sales of headphones in Sweden experienced a slight decrease. This decline follows the significant spikes in demand seen during the height of the COVID-19 pandemic. Despite the overall decrease, the demand for headphones remains…
Pharmacy chains Apotek Hjärtat (ICA Sverige) and Apoteket (Apoteket AB) continued to lead health and beauty specialists in Sweden, accounting for slightly more than one half of retail value shares in 2023. Kronans Apotek (Oriola AB) was the only…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Herbal/traditional products accounted for around one sixth of overall consumer health value in Sweden in 2023,. During 2022 and 2023, the high rate of inflation resulted in increased manufacturing and distribution, which placed pressure on margins.…
In 2023, the home and garden market in Sweden experienced a decline due to a decrease in consumer confidence. This, coupled with rising inflation and interest rates, contributed to a negative economic outlook. This downturn led to a reduction in the…
In 2024, volume sales in home audio and cinema in Sweden are experiencing a decline, primarily attributed to the high maturity of the technology. Many of these products are entering the decline stage of their development cycle as they age. This trend…
The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year.
In Sweden, household awareness of sustainability is very prominent, and industry players looking to address these sustainability concerns are driving innovation in laundry care packaging. Players are increasingly focusing on providing eco-friendly…
In 2023, the global surge in demand for LED lamps was propelled by multiple factors, creating a cohesive narrative of growth and opportunity. Initially, the momentum stemmed from the renowned energy efficiency of these products, a trait highly…