Switzerland

In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply…

Baked goods in Switzerland in 2023 remained stable in terms of volume, driven by a growing awareness of healthier product choices, leading many consumers to moderate their consumption of baked goods. However, the product area saw an increase in value…

In 2023, sweet spreads showed positive performance. However, this category faces two main threats. Firstly, Swiss consumers are increasingly forgoing breakfast or opting for on-the-go breakfast formats, impacting the traditional use of honey, jams,…

In 2023, sauces, dips, and condiments demonstrated robust performance, largely owing to the increasing demand for convenience in using prepared sauces instead of making them from scratch. Consumers turn to these products to effortlessly enhance the…

In 2023, meals and soups maintained its robust performance. This can be attributed to the establishment of hybrid work formats, such as the prevalence of working from home for two days a week, resulting in increased home-cooked meals. Convenience and…