Switzerland

As with most dairy categories, other dairy was also affected by the steadily increasing consumer demand for healthier products. As the health and wellness trend continued to gain pace and concerns over health conditions increase, other dairy has…

Consumption of drinking milk products had gone down for several years in Switzerland over the review period.

Dairy products and alternatives posted have positive growth, with the recovery of intercontinental inbound tourism and tourism from European countries boosting consumption. The health and wellness trend is driving both innovation and growth,…

In retail value terms, cheese was amongst the most dynamic categories in dairy in Switzerland in 2023. Aiding these figures, is the increasing variety of cheese products available in Switzerland, which is well-known for its cheese production. In…

Butter and spreads posted a slight decline in 2023, with health and wellness trends continuing to negatively impact the performance, with the strong competition from healthier variants like olive oil dampening sales. Swiss consumers are increasingly…