Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Wearable electronics continued to see a healthy performance in retail volume terms in 2024, supported by significantly increased purchases of activity wearables. Prevailing health and wellness trends and the high levels of convenience and…
Wireless speakers continued to drive growth in portable players in Taiwan in 2024. Compact, portable and affordable, and compatible with “on-the-go” lifestyles and other devices, wireless speakers are rapidly growing in popularity among local…
Retail volume sales of mobile phones in Taiwan continued to decline in 2024. Local consumers were reluctant to spend their hard-earned money on discretionary purchases, as fears over inflation and interest rate rises took their toll. Moreover,…
Car sales witnessed significant increases in the retail category in Taiwan in 2024, due to the resolution of chip insufficiency issues. However, in-car entertainment struggled to gain traction in 2024 and continued registering a decline in both…
Sales of imaging devices in Taiwan saw only marginal volume growth and modest current value growth in 2024. Historically purchased mainly by schools and government offices, interest in traditional camcorders has been fading out among local consumers…
Home video in Taiwan is a highly saturated category and saw a significant decline in 2023 due to inflationary spikes and increased expenditure on international travel, but enjoyed a slight increase in 2024 in volume terms and robust current value…
Home audio and cinema continued to decline in retail volume terms and remained flat in current value terms in Taiwan in 2024. Products such as hi-fi systems are seen as unnecessary for most Taiwanese, and increasingly outdated. Distribution of audio…
Retail volume sales of headphones in Taiwan continued to decline in 2024, despite the increasingly important role they play in local consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of…
Consumer electronics in Taiwan saw a decline once again in volume terms but some growth in current value terms in 2024, mainly due to a post-pandemic recovery in expenditure on outbound travel in 2023, along with the launch of more AI-initiated…
Local consumers resumed outbound travel in 2023, post-pandemic, leading to less expenditure on computers and higher-priced items in Taiwan. However, computers and peripherals returned to slight volume growth in 2024.