Taiwan

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Despite the country’s aim to live with COVID-19 and return to pre-pandemic lifestyles, confirmed COVID-19 case numbers spiked in 2023 in Taiwan with more than 10,000 cases per day. In line with heightened health consciousness, which has been…

The increasingly sophisticated character of consumer demand for dairy products continued to be driven by the effects of the COVID-19 pandemic throughout 2023, despite the fact that related restrictions were lifted in October of that year. Before…

Demand for instant tea is dampened as Taiwanese consumers shift towards a healthier mindset in light of the COVID-19 crisis. It is a trend for consumers to have their drinks without sugar in order to stay healthy - sugar has become a major focus of…

Health and wellness trends were already underway prior to the pandemic in Taiwan, but the coronavirus crises served to accelerate them. Local consumers faced the fear of contracting the virus and the challenges posed by the sedentary lifestyles and…

There has been a general increase in awareness of health and wellness among Taiwanese consumers since the COVID-19 crisis, which is having a direct impact on consumers’ decision-making when they are purchasing soft drinks. Local consumer demand for…

In 2023 in Taiwan more consumers turned to high protein staple foods, prompted in large part by accelerating fitness trends. A growing number of Taiwanese began to visit gyms and exercise regularly during the review period. Apart from working out,…