Taiwan

In line with trends noted over the review period, air care continued to record positive retail value and volume growth in 2023, despite rising price points. Even though many consumers have travelled overseas following lifted restrictions, while…

Despite its higher electricity consumption, microwaves are considered kitchen essentials in Taiwan. As such, the penetration rates of microwaves continued to slightly increase in 2023. COVID-19 did not have a negative impact on its overall sales…

As with coffee, cold brew tea continued to gain popularity in Taiwan in 2023. Together with the fact that the country’s humid climate makes many people more inclined to favour cold and refreshing beverages, particularly during the summer months, this…

As reduced public concern about COVID-19 and the ending of associated restrictions saw most people in Taiwan go back to the office and begin spending more of their leisure time outside the home, coffee showed an improved performance in on-trade…

Ice cream is set to see modest current value growth in Taiwan in 2024, with volumes expected to fall. Single portion impulse dairy ice cream showed a limited recovery in 2023. With the face masking policy officially lifted in 2023, consumers returned…