Taiwan

Retail volume sales of headphones continued to decline in 2023, despite the increasingly important role they play in consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of entertainment, they can also…

In 2023, the beauty and personal care market in Taiwan recorded solid retail value growth, driven by product innovations and rising consumer demand. Inflation was also a driver of retail value growth, remaining at 2% in Taiwan, leading the retail…

Traditional toys and games in Taiwan registered modest retail current value growth in 2023, the market’s first full year without COVID-19 restrictions as the national border reopened near the end of 2022. Many consumers resumed travel and out-of-home…

Appliances and electronics specialists in Taiwan witnessed a fluctuating trajectory in 2023, shaped significantly by seasonal sales trends. While the pandemic-induced surge in demand for remote working and online schooling propelled sales of personal…

Rice, pasta and noodles in Taiwan aligned with the trends influenced by the resumption of out-of-home lifestyles in 2023. As consumers returned to the office and travel and social norms they were more likely to dine out. As in other categories of…

Carbonates in smaller pack sizes of 200-350ml gained ground in off- and on-trade channels in Taiwan in 2023. This was partly due to rising health-consciousness among the population, in that concerns about the sugar content of these soft drinks led…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

While growth remains modest, sleep aids is set to record an improved result in volume sales terms in 2023. The easing of the pandemic has helped to lift demand, in that many people have started to experience insomnia and other types of sleep problems…

In 2023, mass beauty and personal care products in Taiwan recorded positive retail value growth, with lip and foundation products being best sellers. Following the removal of COVID-19 masks, consumers have been investing in lip products again,…

Consumer demand has been shifting from manufactured goods back towards services. As a result, value sales of experiential luxury increased by 36% to amount to TWD6.3 billion in 2023, boosted by wealthier individuals resuming normal activity, such as…