Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The volume of people travelling by air more than doubled in 2023, supported by the relaxation of border control measures, both within Taiwan and neighbouring Asian countries. With air travel having been off-limits during the pandemic, there was a…
The 2023 trend of revenge travel and increased dining out after the COVID-19 pandemic has led to a decline in the demand for meals and soups in off-trade channels, as Taiwanese consumers prefer to spend more time travelling and dining out. With less…
Soft drinks in Taiwan showed a solid performance in 2023, with growth in total volume sales equalling that recorded in 2022. Overall demand remained buoyant as diminishing fear of COVID-19 and the ending of associated restrictions saw more people to…
At the close of 2022, Taiwan witnessed a significant reshuffle in its credit card issuance landscape. The top five credit card issuers, ranked by the number of active cards, were Cathay United Bank with 5.77 million, CITIC Bank with 5.34 million, E…
Volume sales of vitamins in Taiwan have continued to increase steadily in 2023, with all categories set to post better results in this respect than they did in 2022. Rising demand reflects the growing willingness of local consumers to take preventive…