Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, minimalist jewellery designs were highly sought after in Taiwan. Delicate and understated pieces featuring clean lines, geometric shapes, and subtle adornments became a staple in the fashion scene. This trend reflects a shift towards…
Cider/perry gained momentum during the COVID-19 pandemic when local consumers stayed home due to fears around contagion. However, Taiwan reopened its national border in 2023, and with a resumption of travel and more opportunities to socialise outside…
Eyewear in Taiwan is experiencing strong growth in retail volume and current value terms, driven by rising demand, innovative product development and dynamism in the retail landscape. In contact lenses, players are prioritising innovation to enhance…
Pet ownership is expanding and developing rapidly in Taiwan and the numbers of cats and dogs registered as pets in the country continues to grow substantially, far exceeding the country’s population of babies, infants and young children. As pet…
In 2023, skin care in Taiwan recorded positive retail value growth, with the majority of products recording positive volume sales. Dermocosmetics brands on the landscape have been actively educating consumers on specific ingredients, with brands…
In 2023, deodorants in Taiwan recorded positive retail value growth as retail volume improved in all product areas. Summers in Taiwan are generally hot and humid, and deodorant is, therefore, a popular personal care product, with a variety of options…
Vacuum cleaners posted positive retail volume sales in 2023. However, growth was somewhat stunted by a shift from spending on goods to experiences and services. Following the lifting of COVID-19 restrictions, many consumers were keen to travel and…
The demand for sweet sauces has reverted to normal consumption patterns following the pandemic, driven further by consumers actively seeking lower sugar options. The overall market is now in a state of supply and demand equilibrium. The trend of…
The snacks market is set to see current value growth in Taiwan in 2024, though volume sales are expected to decline. Many consumers have reduced their habit of eating snacks at home and also reduced the practices of hoarding and bulk purchasing since…
Homewares registered modest growth in current value terms in 2023, thanks to the stabilisation of the home cooking trend, which took off during the pandemic. During the height of the COVID-19 crisis, many consumers turned their attention to the…