Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Paediatric consumer health remains underdeveloped in Taiwan, with just two categories – paediatric vitamins and dietary supplements and paediatric cough/cold remedies – registering measurable sales during the review period. This is mainly because…
Despite the rise of digital wallets, physical credit cards and pre-paid cards still play a significant role in payments. Notably, digital wallets often cannot link to popular pre-paid cards like EasyCard, the largest transportation card in Taiwan,…
There has been a general increase in awareness of health and wellness amongst Taiwanese consumers since the COVID-19 crisis, which is having a direct impact on consumers’ decision-making when they are purchasing soft drinks. Local consumer demand for…
Herbal/traditional products has continued to post robust growth in total current value sales in 2023, while all categories look set to record improved results in volume terms as compared to 2022. Buoyant demand is mainly explained by rising…
In March 2022, as pandemic restrictions gradually eased, a coexistence with the virus emerged. Consequently, the number of confirmed cases began to peak, reaching new daily highs. During the initial two quarters of 2022, most consumers stayed home to…