Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Savoury snacks is set to see modest current value growth in Taiwan in 2024, with volume sales declining. Home snacking habits have declined, with consumers reducing their habit of snacking at home and engaging in less hoarding and bulk purchasing.…
Much like the previous year of the review period, RTDs saw modest off-trade and current value growth in 2023 but a decline in on-trade sales.
The decline of cigarettes sales in Taiwan accelerated in volume terms over 2023 due to several factors, including the expansion of non-smoking areas, the increase in smoking age, and increased penalties to business owners, stakeholders and end users.…
Sunglasses in Taiwan is witnessing double-digit growth in 2024, as sunglasses are not only considered fashion accessories but are also practical and functional. Consumer awareness of the detrimental effects of sunlight on eye health is widespread in…
Spectacles in Taiwan continues to witness strong growth in retail volume and current value terms over 2024, primarily driven by the increasing prevalence of myopia among the population, which is increasing annually. Not only are myopia rates rising…
Video games in Taiwan, similar to traditional toys and games, was impacted by 2023 being the country’s first full year without COVID-19 restrictions. Shrinking consumption power due to austerity and worries over inflation amid stagnant payment levels…
Marginally positive value growth was recorded in current terms in dry dog food in 2024, despite volume sales falling over the course of the year. Throughout the year, value growth in the category was supported by the increasing consumer interest in…
In 2023, depilatories in Taiwan saw positive retail value sales, with the return to social activities encouraging
In 2023, convenience stores in Taiwan experienced expansion driven by various factors such as summer travels, festive seasons, typhoons, and back-to-school/work periods, all of which boosted demand for fresh food, coffee, packaged snacks, and…
Consumer foodservice has witnessed a strong recovery since the second half of 2022 in Taiwan, with robust growth continuing into 2023, albeit at slower pace. Menu prices have increased since the pandemic due to higher inflation. Many foodservice…