Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Menstrual care in Taiwan saw a improved performance in current value terms in 2023. However, this was attributable to inflationary pressures, as rising raw material and supply chain costs, combined with a reduction in the number of promotional…
Retail in 2023 presented a mixed landscape in Taiwan, marked by economic challenges as the country grappled with a recession in the first quarter. This downturn was primarily attributed to a decline in exports and subdued global demand for…
During 2023, retail value sales of hypermarkets recorded steady growth, aided by online sales and the expansion of delivery platforms. For example, following its acquisition by PX Mart in 2022, RT Mart underwent marketing integration to optimise…
Despite the threat of COVID-19 fading in 2023, dishwashing products integrating antibacterial features have continued gaining momentum among local consumers. More brands have incorporated the feature clearly on packaging while launching new…
Hot drinks in Taiwan performed positively in 2023, with growth in total volume sales slightly surpassing that recorded in 2022. This improvement was mainly due to an uptick in on-trade consumption as diminishing public fear of COVID-19 and the ending…
Sugar confectionery is set to see current value growth in Taiwan in 2024, though volumes are expected to stagnate during the year. As in the chocolate confectionery category, the overall demand for sugar confectionery showed a decline in demand in…
In 2023, colour cosmetics in Taiwan recorded positive retail value and volume growth, with lip products recording a standout performance. Following the lifting of facemask restrictions, consumers’ focus on makeup dramatically increased, with lipstick…
Retail tissue in Taiwan saw a vastly improved performance in and current value terms in 2023. This trend was due to some extent to rising raw material and supply chain costs, which led to price increases across their category. Retailers and…
Direct selling companies in Taiwan are undergoing a significant transformation as they adapt to the evolving retail landscape, with a notable trend being the embrace of digital transformation. Recognising the increasing prominence of e-commerce and…
The artisanal and premium offer has expanded in baked goods in Taiwan. Taiwanese consumers consumed packaged baked goods when eating at home during the COVID-19 pandemic period. This raised the demand for quality packaged backed goods in the country.…