Taiwan

According to government data, the import of cigars and cigarillos during 2019 to 2023 increased significantly with 184% growth in volume. The growth of year-to-year got eased in 2023 as the traveling resumed since the fourth quarter 2022.…

Most Taiwanese office workers eat out for lunch during the weekdays, with this shaping sales of consumer foodservice by location. In the north, most office workers either eat out in restaurants, get takeaway or order food on delivery for dinner as…

The post-pandemic era in 2023 has ushered in changes in consumption and dining habits, marked by a greater emphasis on the quality and unique presentation of dishes when dining out. The trend of ordering delivery has continued to gain traction.…

Growth in off-trade volume sales of RTD tea in 2023 was up slightly on 2022. This was largely due to the easing of the pandemic and the ending of related restrictions in Taiwan, with impulse purchases and on-the-go consumption increasing as more…

While liquid concentrates posted marginal growth in off-trade volume sales in 2023, this was an improvement on the decline recorded in 2022. This was partly explained by the normalisation of consumption patterns, in that the contraction the previous…

Much like butter and cheese, the volume demand for other dairy products also experienced a decline starting from the second half of 2022. As people grew more comfortable with dining out, the demand for cooking and baking ingredients decreased…

Hotels in Taiwan continued to bounce back in 2023, although the number of room nights remained below pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing, or becoming…

In 2023, mass beauty and personal care products in Taiwan recorded positive retail value growth, with lip and foundation products being best sellers. Following the removal of COVID-19 masks, consumers have been investing in lip products again,…

Consumer demand has been shifting from manufactured goods back towards services. As a result, value sales of experiential luxury increased by 36% to amount to TWD6.3 billion in 2023, boosted by wealthier individuals resuming normal activity, such as…

Similar to butter, the demand for cheese began to wane in the latter half of 2022. Consumers reverted to their habits of dining out, leading to a decreased inclination to cook and bake at home.

Retail volume sales of consumer electronics continued to fall in 2023, with the rate of decline accelerating compared to the previous year. This was mainly the result of a slump in demand for computer and peripherals, although almost all other…

Contact lenses and solutions continue to recover from the negative impact of the COVID-19 pandemic in 2024. Despite some government intervention in 2022, retail volume and current value sales still remain lower than pre-pandemic levels in 2019. The…

In 2023, Taiwan's premium beauty and personal care recorded positive retail growth, above mass market goods. Trends in premium sales were aligned to mass market trends, with growth strongest in premium colour cosmetics and fragrances. Much of this…

After two years of decline, health and beauty specialists in Taiwan experienced a significant resurgence in 2022, a trend that continued into 2023. With the easing of pandemic restrictions and the removal of mask mandates, consumers eagerly returned…

In 2023, the retail sales of apparel specialist retailers in Taiwan bounced back significantly. Following a double-digit growth rate in 2022, which surpassed the modest growth recorded in 2021, several major international brands displayed remarkable…

There has been a noted revival of classic watches in Taiwan, with a renewed appreciation for traditional, mechanical watches. This is aiding sales of quartz analogue devices, with mid and high quartz analogue watches recording positive retail volume…

Off-trade volume growth for sports drinks in 2023 was up markedly on that recorded in 2022. This improvement was partly explained by the success of reduced sugar and sugar-free options introduced towards the end of the review period, which have…

Following consistent declines earlier in the review period, RTD coffee recorded modest growth in off-trade volume sales in 2023. This turnaround was partly explained by the increased incidence of impulse purchases and on-the-go consumption occasions…

100% juice was the most dynamic of the main juice categories in Taiwan in off-trade volume growth terms in 2023. This was primarily due to the increasing preference for healthier soft drinks among consumers, as such products are perceived to be…

Total volume sales growth for womenswear in Taiwan in 2023 is expected to be down slightly on the previous year. This is partly explained by the normalisation of consumption patterns following the impressive rebound that accompanied the easing of the…