Taiwan

Following a fast increase in sales caused by the robust real estate market from 2020 to 2022, large cooking appliances slowed down in 2023. This was especially the case as many subcategories, including built-in hobs and cooker hoods, tend to be…

Coffee is a daily ritual for most people in Taiwan, but especially office workers, with this benefiting cafés/bars. Convenience store cafés/bars play an important role in due to the wide coverage of these stores, which gives consumers easy access to…

Toys and games in Taiwan witnessed a slower increase in retail current value sales in 2023, compared to 2022. This was the first full year without COVID-19 restrictions, as Taiwan reopened its national border near the end of 2022. Many consumers…

While dogs and cats are very popular in Taiwan, it is in fact pet fish that are the most common domestic animals in the country and this can be seen as a reflection of the traditional love that many Oriental cultures have for keeping fish in…

As e-commerce in Taiwan matures, the dynamics of online shopping are undergoing significant shifts, presenting both challenges and opportunities for retailers. Despite experiencing growth in retail value sales in 2023, the pace of expansion has…

While retail volume growth was positive in 2023, sales were hampered by a shift from spending on goods to services and experiences. As Taiwan ended COVID-19 restrictions at the end of 2022, many consumers were eager to travel abroad. This revenge…

Following the outbreak of COVID-19, consumers gradually returned to eating out and using food delivery services more frequently. Less time was spent cooking at home, leading to lower expenditure on food preparation in 2023.

In 2023, men’s grooming products in Taiwan registered positive retail value, with volume sales driven by fragrances and skin care. Korean and Japanese trends increasingly impact beauty and grooming preferences. Korean male celebrities usually have…

The Taiwanese are keen on eating all-you-can buffets, as the diverse range of options caters to a variety of personal choices, with this benefiting self-service cafeterias. Since the COVID-19 pandemic, there has been a strong desire for more social…

Jhujian Catering Group is enjoying fast growth in full-service restaurants in Taiwan, due to the strong performance of its key brands Jhu Jian and Yakiniku Smile, which target younger generations. Many of their stores are in shopping areas frequented…