Taiwan

While chocolate-based flavoured powder drinks showed an improved performance in off-trade volume terms in 2023, growth was considerably slower than at the on-trade level. This was partly due to maturity, though retail demand was also constrained as…

As with coffee, cold brew tea continued to gain popularity in Taiwan in 2023. Together with the fact that the country’s humid climate makes many people more inclined to favour cold and refreshing beverages, particularly during the summer months, this…

Bags and luggage with versatile designs and enhanced functionality were in demand. Consumers sought products that could adapt to various situations, such as convertible backpacks, expandable suitcases, or bags with multiple compartments and…

In 2023, minimalist jewellery designs were highly sought after in Taiwan. Delicate and understated pieces featuring clean lines, geometric shapes, and subtle adornments became a staple in the fashion scene. This trend reflects a shift towards…

In 2023, Taiwan's personal accessories industry experienced strong current retail value growth, driven by notable trends. The demand for bags and luggage rose, with consumers seeking high-quality, fashionable options, with many showing a preference…