Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023 in Taiwan more consumers turned to high protein staple foods, prompted in large part by accelerating fitness trends. A growing number of Taiwanese began to visit gyms and exercise regularly during the review period. Apart from working out,…
Local consumers resumed outbound travel in 2023, post-pandemic, leading to less expenditure on computers and higher-priced items in Taiwan. However, computers and peripherals returned to slight volume growth in 2024.
Consumer electronics in Taiwan saw a decline once again in volume terms but some growth in current value terms in 2024, mainly due to a post-pandemic recovery in expenditure on outbound travel in 2023, along with the launch of more AI-initiated…
Retail volume sales of headphones in Taiwan continued to decline in 2024, despite the increasingly important role they play in local consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of…
Home audio and cinema continued to decline in retail volume terms and remained flat in current value terms in Taiwan in 2024. Products such as hi-fi systems are seen as unnecessary for most Taiwanese, and increasingly outdated. Distribution of audio…