Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Value sales of premium and luxury cars went up by 8% to total TWD194.5 billion in 2023, due to increased demand from high-income consumers, who proved to be steadfast in their purchases despite macroeconomic headwinds. Demand for premium and luxury…
In 2023, Taiwan's premium beauty and personal care recorded positive retail growth, above mass market goods. Trends in premium sales were aligned to mass market trends, with growth strongest in premium colour cosmetics and fragrances. Much of this…
Processed fruit and vegetables in Taiwan was impacted by the lifting of COVID-19 restrictions and the subsequent rebound in travel and eating out. This shifted the location of demand as consumers resumed out-of-home lifestyles. Consumers were eager…
In 2023, the overall retail demand for processed meat, seafood and alternatives to meat dropped in Taiwan as consumers resumed pre-COVID-19 pandemic lifestyles. The category had seen a surge in demand in the wake of the COVID-19 pandemic, driven by…
Following the outbreak of COVID-19, Taiwan reopened the national border at the end of 2022, leading many consumers to travel abroad after having restrictions in place for over two years. In addition to a shift from spending on goods to experiences,…