Tea

Tea is yet to be a mature landscape in Greece, and as such, it has been attracting investment, with new players and launches seen during the review period. However, in 2023, the cost of living crisis resulted in a slowdown in development. The decline…

In 2023, tea volumes continue to normalise to pre-pandemic levels, with foodservice gaining ground after the lockdowns led to closures. By contrast, retail is facing declining volume sales due to weaker consumption at home now that consumers are keen…

In 2023, tea continues to benefit from being perceived as a healthy beverage with many benefits, such as boosting immunity or supporting digestive health. As health awareness rises, more consumers are reducing their coffee consumption and…

Tea is set to maintain growth in current value terms in 2023, with this expected to be driven by fruit/herbal tea. Consumers are looking for non-caffeinated tea as an efficient way to provide hydration. This is leading to growing sales of…

The rate of inflation in the Czech republic remained high in 2023. This resulted in a worsened economic situation for Czech households amid cost of living increases. Czech consumers responded by reducing their expenditure on perceived unnecessary…