Tea

Tea edged towards stagnation in retail volume terms in 2023, in contrast to its more dynamic performance earlier in the review period. In general, Latvia is a coffee consuming country, meaning that tea has more of a niche presence. In addition, there…

Black tea recorded the fastest value growth in 2023 due to the rising popularity of premium and speciality black teas. Consumers are willing to pay a premium for high-quality black teas sourced from specific regions, with unique flavours, such as the…

Since the outbreak of COVID-19, health awareness among consumers has heightened in Slovenia. This has driven growth in the tea landscape in Slovenia, with green tea, and herbal teas, being fast-developing area. Continuing this trend, in 2023,…

The escalation in prices coupled with a decline in disposable income has adversely affected the sales of tea in 2023 within Serbia. Additionally, as consumers gravitate towards a return to their pre-pandemic lifestyles, spending more time outside…

Consumption of black tea continued to increase in Ecuador during 2023, although retail volume growth rates remain modest and this is largely due to the perception among local consumers that black tea is a traditional product and a rather…