Tea

Retail volume sales of tea continue to decline in 2023 as consumers are spending greater time away from the home. This shift diminishes interest in tea consumption as the chance to enjoy a leisurely cup of tea at home fades. This is in contrast to…

Tea is expected to register both healthy current value and volume growth, partly supported by a continuing growing population. Black tea maintains its dominant position in Cameroon in terms of volume sales and remains the most affordable type of tea…

The growth in retail volume for tea in 2023 resulted from affordable prices and perceived health benefits, with tea aligning with the rising interest in health and wellness among consumers. As such, players marketed their teas as improving immunity…

Despite the traditional nature of tea, it is continuing to constantly evolve to maintain consumer demands. Tea Château’s unconventional tea capsules have been well-received, with the brand launching new flavours throughout the year. In addition to…

Tea is a substantially smaller category than coffee, with sales being particularly limited through the foodservice channel. Unlike coffee, some establishments do not even serve tea, with consumption through the on-trade often limited to specialist…