Tea

The escalation in prices coupled with a decline in disposable income has adversely affected the sales of tea in 2023 within Serbia. Additionally, as consumers gravitate towards a return to their pre-pandemic lifestyles, spending more time outside…

India, a vast and diverse country, has seen leading players adapting to its rich tapestry by offering diverse products and tailored marketing strategies to meet the preferences of its consumers. Notably, Tata Consumer Products and Hindustan Unilever…

Due to the drought suffered across Uruguay, the quality of tap water was impacted in 2023. With a high level of sodium, tap water was unsuitable for consumption. The Uruguayan government responded to the crisis by giving away bottled water to…

Since the outbreak of COVID-19, health awareness among consumers has heightened in Slovenia. This has driven growth in the tea landscape in Slovenia, with green tea, and herbal teas, being fast-developing area. Continuing this trend, in 2023,…

The growth in retail volume for tea in 2023 resulted from affordable prices and perceived health benefits, with tea aligning with the rising interest in health and wellness among consumers. As such, players marketed their teas as improving immunity…

Tea is not the only beverage facing supply chain challenges. However, when compared with some other beverages in the US, tea is relatively better off, as it has not been affected by harvest issues, like coffee, nor is it heavily reliant on aluminium…

In response to rising prices and decreasing incomes, Bulgarian consumers are increasingly favouring local tea brands over international ones. This preference is driven by the perception that local brands offer higher quality at more affordable…

Over the review period, there have been significant fluctuations in the supply of tea in Egypt. Imports have come under pressure due to currency devaluations and a deficit in foreign currency, making it hard for importers to bring raw materials into…

While tea has been gaining popularity in Australia due to the health and wellness trend, the black tea category, which is dominant in retail volume terms, has not reaped the rewards, experiencing declining demand in 2021 and 2022 in both loose and…

Retail volume sales of tea continue to decline in 2023 as consumers are spending greater time away from the home. This shift diminishes interest in tea consumption as the chance to enjoy a leisurely cup of tea at home fades. This is in contrast to…

Guatemala continues to face high levels of inflation in 2023, driving up average retail prices in the tea category. Leading brands have activated sales with the help of discounts and promotional offers, as consumers are more cautious with expenditure…

In the midst of Peru's complex economic landscape, further exacerbated since December 2022 due to social protests and interruptions following the unconstitutional attempt to close the congress by former president Pedro Castillo, coupled with the…

Following a pandemic-induced surge, the demand for a more diverse range of teas and offerings is persisting within on-trade channels. In contrast to coffee, tea faced lesser impacts from inflation and the escalating costs of raw materials in 2023.…

Retail volume sales of tea are set to record a third consecutive year of decline in 2023, with sales expected to fall across most categories. This is due partly to the convenience trend, as consumers are choosing RTD tea as it is a more convenient…

Tea remains by far the smallest category within hot drinks, with it having limited appeal among the vast majority of Dominicans. Coffee is traditionally the most preferred hot drink among locals, while tea and tea infusions are generally seen as…

Amid a highly inflationary climate, informing higher production and logistics costs, unit price growth propelled retail current value sales of tea in 2023. However, the residual economic fallout of COVID-19 and high inflation towards the end of the…

Tea is expected to register moderate constant value and volume growth in 2023, with continuing population growth partly supporting this growth. While coffee still accounts for more value sales, tea sales are also significant and tea is expected to…

Tea sales through retail in 2023 are witnessing a resurgence of the negative trend they faced even before the onset of the pandemic. The persistent decline in tea sales, which predates the pandemic, has re-emerged post-pandemic. One of the leading…

The tea category did not experience the marked price increases seen in coffee. Instead, tea unit prices increased at a more modest pace, with the category poised to see prices fall in the coming years, in line with the consumer price index. Overall,…

Tea registered stable volume growth in 2023, aided by its popularity in Poland where it is widely consumed. Retail volume growth has slowed, however, with consumers facing higher prices in the tea category as part of a broad rise in the cost of…