Tea

Tea edged towards stagnation in retail volume terms in 2023, in contrast to its more dynamic performance earlier in the review period. In general, Latvia is a coffee consuming country, meaning that tea has more of a niche presence. In addition, there…

Lithuania has a solid coffee-drinking culture, and its popularity far outweighs tea drinking. Traditionally, tea was normally consumed as an addition to the daily intake of hot drinks. However, its popularity waned across the review period as the…

In 2023, tea repeated its success from the previous year by yet again achieving a strong retail value growth rate and continuing on a path towards full recovery in retail volume terms following the negative impact of the COVID-19 crisis. Significant…

Pakistan continues to be a nation of tea drinkers and in 2023, tea registered modest volume growth, party supported by continuing population growth. However, volume sales fall through foodservice channels, as consumers cut back on drinking in local…

As with coffee, cold brew tea continued to gain popularity in Taiwan in 2023. Together with the fact that the country’s humid climate makes many people more inclined to favour cold and refreshing beverages, particularly during the summer months, this…