Tea

The resumption of cross-border trade with Sweden has continued to have a negative impact on sales of tea in Norway during 2023 with the category posting a steady decline in retail volume terms. The return of more consumers to the workplace,…

Tea is a popular drink in Saudi Arabia with a long history and tradition. Tea, along with coffee and dates, is also among the drinks traditionally offered as a show of hospitality in the region. As such, demand continues to grow at a stable pace in…

The rate of inflation in the Czech republic remained high in 2023. This resulted in a worsened economic situation for Czech households amid cost of living increases. Czech consumers responded by reducing their expenditure on perceived unnecessary…

Tea is set to maintain growth in current value terms in 2023, with this expected to be driven by fruit/herbal tea. Consumers are looking for non-caffeinated tea as an efficient way to provide hydration. This is leading to growing sales of…

In 2023, tea continues to benefit from being perceived as a healthy beverage with many benefits, such as boosting immunity or supporting digestive health. As health awareness rises, more consumers are reducing their coffee consumption and…