Tea

Overall retail volume sales of tea in the Netherlands have continued to contract in 2023 due to a combination of rising prices, weakened purchasing power, increasing maturity and the fact that consumers are now spending less time at home with the…

Tea fares better than coffee in 2023, with a slight increase in volume sales. However, this is mainly due to it being a much less mature product. That being said, continuing rising prices is still hitting profit margins and constant value sales are…

Guatemala continues to face high levels of inflation in 2023, driving up average retail prices in the tea category. Leading brands have activated sales with the help of discounts and promotional offers, as consumers are more cautious with expenditure…

Amid a highly inflationary climate, informing higher production and logistics costs, unit price growth propelled retail current value sales of tea in 2023. However, the residual economic fallout of COVID-19 and high inflation towards the end of the…

In 2023, retail volume sales of tea experienced steady growth, despite another year of strong retail price inflation. Turkey is a tea producing country with the highest per capita consumption of black tea in the world, and this has sustained…

The picture is much rosier for tea than coffee in 2023, with healthy volume and constant value growth expected. Within foodservice, volume growth is even healthier, reaching the double-digits, and boosted by increasing numbers of foreign tourists, as…

Tea in Mexico has maintained the image of being a natural and healthy product for years, and this was reinforced in recent years by the COVID-19 pandemic. According to Euromonitor International’s Voice of the Industry: Food and Nutrition survey in…

Tea is a substantially smaller category than coffee, with sales being particularly limited through the foodservice channel. Unlike coffee, some establishments do not even serve tea, with consumption through the on-trade often limited to specialist…

Despite the traditional nature of tea, it is continuing to constantly evolve to maintain consumer demands. Tea Château’s unconventional tea capsules have been well-received, with the brand launching new flavours throughout the year. In addition to…

The growth in retail volume for tea in 2023 resulted from affordable prices and perceived health benefits, with tea aligning with the rising interest in health and wellness among consumers. As such, players marketed their teas as improving immunity…