Market research on the hot drinks industry. Our reports feature a...
Market research on the hot drinks industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Tea is much less popular than coffee in Algeria, though it is registering higher growth in what is an immature product area. In particular, green tea is popular. Consumers perceive green tea as offering numerous health benefits, with studies…
Tea sales are seeing positive growth in total retail volume terms in Argentina in 2023 - the result of the increasingly positive perception of tea as a healthy option. Argentinian consumers have always been very health conscious, but the outbreak of…
While tea has been gaining popularity in Australia due to the health and wellness trend, the black tea category, which is dominant in retail volume terms, has not reaped the rewards, experiencing declining demand in 2021 and 2022 in both loose and…
Following coffee, tea is the second most popular hot drink in Austria, offering consumers a tasty alternative to coffee. Many also appreciate tea as a hot drink option that can be consumed later in the day, as the product offers various caffeine…
Tea is an important part of daily life in Azerbaijan, where it is offered as a gesture of hospitality and forms a key part of its culture. Retail volume sales remain steady in 2023, despite the high levels of inflation still impacting the country,…
Tea sales through retail in 2023 are witnessing a resurgence of the negative trend they faced even before the onset of the pandemic. The persistent decline in tea sales, which predates the pandemic, has re-emerged post-pandemic. One of the leading…
Tea is expected to register moderate constant value and volume growth in 2023, with continuing population growth partly supporting this growth. While coffee still accounts for more value sales, tea sales are also significant and tea is expected to…
The picture is positive for tea in 2023. Current value growth is expected to register a double-digit increase, as price continue to rise. However, constant value growth is also expected to register a moderate increase, as is volume growth. Tea still…
After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…
In response to rising prices and decreasing incomes, Bulgarian consumers are increasingly favouring local tea brands over international ones. This preference is driven by the perception that local brands offer higher quality at more affordable…