Thailand

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Retail volume sales of computers and peripherals in Thailand will continue to decline in 2024, albeit at a slower rate than the previous two years. Despite a gradually improving domestic economy, Thais remain wary of splashing out on discretionary…

Retail sales of consumer electronics in Thailand are expected to contract at a modest rate in volume terms in 2023, following a more significant decline in the previous year. Despite an anticipated rebound in the domestic economy, assisted by the…

Headphones in Thailand will see positive growth in volume terms in 2024, continuing the trend of the previous year. These audio devices are rapidly becoming an integral part of daily life in the country, which is known for its thriving musical…

Volume sales of home audio and cinema products in Thailand will continue to decline in 2024, due to changes in consumer lifestyles. With a large proportion of the Thai population moving away from rural villages to cities, many consumers are now…

Home video in Thailand is expected to post modest volume growth in 2024, driven primarily by the ascent of OLED TVs, although LCD TVs will also see a positive performance. Video players, continue to suffer from diminished demand as global streaming…

Retail sales of imaging devices in Thailand will continue to decline in volume terms in 2024. The market is believed to have approached saturation point, with most consumers interested in photography already owning a decent digital camera. The…

In-car entertainment in Thailand is expected to show a continued downward trend in retail volume terms in 2024. Demand for in-car navigation systems has been negatively impacted by the rise of smartphones and the increasing sophistication of popular…

Retail volume sales of mobile phones in Thailand will see a decline in 2024, albeit at a much slower rate than the previous year. The latter was due a worldwide shortage of semiconductor chips, which began prior to the pandemic and which had a…

Retail volume sales of portable players in Thailand in 2023, as portable media players, epitomised by the iPod, continued on their path of decline. With the rise of smartphones, consumers now have access to various applications that provide similar…

Wearable electronics will see positive growth in volume terms in 2024, building on the more muted performance of the previous year. This will be driven by a number of factors, not least the health and wellness trend, which was facilitated by…