Thailand

The trend towards plant-based diets is rapidly gaining momentum in Thailand, supported by the ongoing alignment of consumers’ health and wellness concerns with ethical considerations around environmental sustainability and animal welfare. The spread…

Sugar has become a primary concern for health conscious consumers, the Thai Government and public health institutions in recent years. Globally, there has been an increasing amount of publicity around the role of sugar intake in the development of a…

As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…

In 2023, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…

The combination of the prominent health and wellness trend and hectic modern lifestyles is encouraging consumers to look for food and drink products that can provide a convenient source of key nutrients and functional benefits. In this context,…