Thailand

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

With health and wellness trends increasingly aligning with consumers’ ethical considerations, many consumers are looking to reduce their consumption of meat and dairy products because of concerns about the environment and animal welfare, as well and…

The combination of the prominent health and wellness trend and hectic modern lifestyles is encouraging consumers to look for food and drink products that can provide a convenient source of key nutrients and functional benefits. In this context,…

In 2023, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…

As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…