Thailand

Wine saw volume sales grow in Thailand in 2023. Imported wines, especially from traditional wine-producing regions like France, Italy, and Australia, are highly sought after in Thailand. The demand for imported wines continued to grow in 2023, driven…

Spirits saw a rise in volume sales in Thailand in 2023. Thailand's vibrant hospitality and tourism industry makes a significant contribution to the consumption of spirits in the country. Tourist destinations, such as Bangkok, Phuket, and Chiang Mai,…

RTDs saw volume sales increase in Thailand in 2023. Consumers have been increasingly consuming the product since the end of the COVID-19 crisis, thanks largely to RTDs’ potential for on-the-go consumption. Consumers have returned to their normal…

Cider/perry saw volume sales increase in Thailand in 2023. Cider/perry relies heavily on the on-trade channel, while it has remained a challenge to develop off-trade sales because Thai consumers are not familiar with drinking cider/perry products. In…

Beer saw volume sales increase in Thailand in 2023. On-trade is considered an important distribution channel for beer in the Thai market. Many brand-sponsored events such as concerts and festivals are held to generate awareness and sales, though this…

Alcoholic drinks saw volume sales rise in Thailand in 2023. Beer and imported spirits registered a dynamic year, while wine saw growth in the number of imports and cider/perry remained a niche segment. Tourism was a key influence on the development…

The tobacco industry in Thailand registered a stagnant performance in 2023, in both volume and current value terms. At the same time, the number of smokers in the population fell for the second consecutive year, having risen during the pandemic. This…

The market for cigars , cigarillos and smoking tobacco in Thailand experienced healthy growth in current value terms throughout 2023, with all three segments seeing a significant increase in sales. In the case of cigars and cigarillos, this was due…

The market for cigarettes in Thailand exhibited a decline in volume terms in 2023, albeit at a slower rate than in 2022. Besides the impact of ongoing economic uncertainty, performance continued to be negatively affected by the impact of excise tax…

Sunglasses in Thailand is continuing to recover in 2024, with positive growth in both volume and current value sales. More brands are interested in entering the local market and both chained and independent retailers are investing in expansion and…

Spectacles in Thailand is benefiting from consumers’ habits and lifestyles in 2024, with persistent digitalisation and hybrid work arraignments supporting sales as people spend more time in front of screens. Spectacles are regarded as essential by…

The homewares market in Thailand continued to see positive growth in current value terms in 2023, with cookware and kitchen utensils leading the way. Traditional Thai cookware such as bamboo cookware, saw a particular increase in demand, indicating a…

The home improvement market in Thailand saw relatively slower growth in current value terms in 2023, when compared the previous year. As discretionary spending shifted to outside the home, in line with the return to busier, pre-pandemic lifestyles,…

Home furnishings in Thailand experienced a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was driven to a large extent by indoor furniture, which accounts for the bulk of retail value sales.…

Home and garden in Thailand experienced relatively modest growth in current value terms in 2023, when compared to the previous year. This was attributable to the high cost of living in the country, thanks to the economic fallout of the COVID-19…

Gardening was the most dynamic product area in Thailand 2023, with most categories exceeding overall market growth in current value terms. Many people took up gardening during the COVID-19 crisis, when outdoor spaces became something of a sanctuary…

Demand for eyewear in Thailand continues to recover in 2024. Though the market remains somewhat hindered by economic uncertainty and cautious spending behaviour amid economic uncertainty, eased restrictions have pushed a fuller return to pre-pandemic…

Contact lenses and solutions in Thailand is seeing innovation informed by diverse demand from local consumers in 2024. Broadly, the main users of contact lenses in the country can be classified into three groups. First, those with eye problems who…

Video games in Thailand significantly outperformed traditional toys and games in retail value sales and growth terms in 2023, continuing the trend witnessed during the review period. Interest spiked in the wake of the Coronavirus (COVID-19) pandemic.…

Traditional toys and games in Thailand saw a slight increase in retail current value sales in 2023, although this equated to a marginal drop overall at constant 2023 prices. This reflected the tendency of new generations of younger consumers to seek…