Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Due to the postponement of the third phase of the sugar tax in Thailand, which was postponed from 1 October 2022 to take effect on 31 March 2023, carbonated beverage players have had to act quickly to launch innovative products in response. Most…
As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…
In 2022, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…
With the increasing prioritisation of health and a growing scarcity of time, consumers are actively seeking faster and more efficient ways to safeguard their wellbeing. As a result, drinking milk products with fortified/functional attributes have…
Health-conscious consumers in Thailand are increasingly opting for plant-based cooking ingredients and meals, further driving the shift towards plant-based diets. Plant-based ready meals is an emerging niche in Thailand but perceived as a lighter and…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Writing instruments is expected to see a positive performance in both retail volume and current value terms in 2023, as people have returned to living their normal lives, and there is positive sentiment in the market. Furthermore, the rebound in…
The uncertain economic conditions in Thailand are expected to lead to slower retail volume and current value growth rates for traditional and connected watches in 2023, as consumers have battled inflationary rises in the cost of living and cost of…
Sales of personal accessories are expected to show continued signs of recovery in the market in 2023, despite factors hindering growth, such as local political uncertainty, higher household debt, high rates of inflation, and higher consumer…
In 2023, overall jewellery is set to register a decline in current value terms, despite low growth in retail volume terms. This is expected to result in minimal value growth across overall personal accessories, as jewellery accounted for nearly 50%…