Thailand

Given its relatively maturity, the market for gum in Thailand is expected to continue its downward trajectory in retail volume terms in 2024. As an impulse purchase, gum is particularly vulnerable to shifts in consumer spending behaviour, especially…

Following a four-year period of declining sales, the market for chocolate confectionery is expected to see positive, albeit modest growth, in retail volume terms in 2024. Recovery is being tempered by challenges such as escalating commodity prices…

State finances continue to be sustainable, but economic freedom remains constrained and political instability has intensified. Unemployment is very low, but economic progress has decelerated, although prospects for foreign investment remain sound.…

One significant trend shaping the market for yoghurt and sour milk products in Thailand is the rising health consciousness of consumers. This awareness is being fuelled by the wide availability of information on websites and social media platforms,…

Plant-based dairy is expected to continue growing in popularity in Thailand in 2024. This growth is driven by an increasing number of consumers seeking alternatives to cow's milk due to health reasons, concerns about animal welfare, environmental…