Thailand

Urbanization, longer life expectancy, and a falling birth rate are transforming Thailand's consumer landscape. Millennials and Gen Z are gaining influence, while single-person households surge. Traditional gender roles persist, impacting household…

Premium and luxury cars saw a particularly dynamic sales rebound in 2022, following the declines registered during the pandemic. Sales were up 40% in current value and 27% in volume terms in 2022, meaning that they had recovered to their pre-pandemic…

Personal luxury retail sales increased by 14% in current value terms to reach THB83 billion in 2023, taking them above 2019 levels for the first time since the pandemic arrived in Thailand. The category performance was supported by growth recorded by…

In 2023, luxury goods in Thailand continued to see an impressive recovery from the declines it recorded during the pandemic. This resurgence can be attributed to both the increase in spending among local consumers as well as the return of…

Value sales of fine wines/champagne and spirits grew by 14% in current value terms to reach THB3.6 billion in 2023 as this category continued its recovery from the sales it lost during the pandemic. This performance is being driven by, among other…

The restrictions imposed on inbound tourism by the Thai Government in an effort to limit the spread of COVID-19 had a severe negative impact on the travel industry, including hotels. Experiential luxury, which is dominated by luxury hotels, saw its…

Consumers’ return to busy, on-the-go lifestyles post-pandemic is bolstering sales of grab-and-go consumption. This is also benefitting yoghurt, which also enjoys a healthy image – especially single-serving, grab-and-go sales from convenience stores…

Health and wellness trends continue to boost the popularity of plant-based dairy in Thailand. This is being driven by low-fat and low-sugar demands, as well as providing options for consumers who are allergic or intolerant to cow’s milk. Such factors…

Thailand’s return to out-of-home lifestyles, following the era of the pandemic, has and continues to benefit sales through foodservice channels. Indeed, tourism is reviving, and consumers’ busier, on-the-go lifestyles mean both dine-in and…

Milk is one of the products in dairy which has been strongly affected by associative price hikes seen in raw materials and ingredients, labour, and logistics. Therefore, a number of players were forced to increase their prices, whilst other kept…