Thailand

In-car entertainment continued its unstoppable fall in retail volume terms in 2023. With new cars being increasingly equipped with advanced infotainment systems built into the dashboard, which provide similar functionality to traditional in-car…

Retail sales of imaging devices continued to decline in volume terms in 2023, due to cannibalisation from smartphone cameras. While the quality of a smartphone camera is typically inferior to a dedicated digital camera or camcorder, for most local…

Home video overall posted modest volume growth in 2023, driven primarily by the ascent of OLED TVs, although LCD TVs also saw a positive performance. Video players, meanwhile, continued to suffer from diminished demand as streaming services won over…

Volume sales of home audio and cinema products in Thailand continued to decline in 2023, due to changes in consumer lifestyles. With a large proportion of the Thai population moving away from rural villages to cities, many consumers are now living in…

Headphones saw positive growth in volume terms in 2023, with the growing popularity of such products amongst young people being the key driver of this trend. Headphones are no longer regarded as a functional accessory for listening to music, but…

Retail sales of consumer electronics saw a flat performance in volume terms in 2023, following a more significant decline in the previous year. Despite a rebound in the domestic economy, assisted by the recovery of international tourism and easing…

Retail volume sales of computers and peripherals saw a steep decline in 2023, continuing the trend of the previous year. Such products experienced heightened demand in 2021, as the COVID-19 crisis forced consumers to spend more time working and…

Thailand is prone to bouts of political instability, which has adversely affected economic freedom. Moreover, the military’s stranglehold and the influence of the monarch over politics have weakened the rule of law. Returning tourism has helped to…

While folding cartons and HDPE bottles remained the leading pack types in beauty and personal care packaging in Thailand in 2022, squeezable plastic tubes were recording stronger growth in this year. Squeezable plastic tubes have become popular due…

Sales of sweet biscuits, snack bars and fruit snacks are being boosted by the post-pandemic landscape in 2023, with consumers returning to their out-of-home, on-the-go lifestyles, alongside the revival of tourism. Tourism is a strong factor here, as…