Thailand

Retail volume sales of computers and peripherals saw a steep decline in 2023, continuing the trend of the previous year. Such products experienced heightened demand in 2021, as the COVID-19 crisis forced consumers to spend more time working and…

Thailand is prone to bouts of political instability, which has adversely affected economic freedom. Moreover, the military’s stranglehold and the influence of the monarch over politics have weakened the rule of law. Returning tourism has helped to…

The Pattaya-Chonburi in Thailand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Bangkok in Thailand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

While folding cartons and HDPE bottles remained the leading pack types in beauty and personal care packaging in Thailand in 2022, squeezable plastic tubes were recording stronger growth in this year. Squeezable plastic tubes have become popular due…

Sales of sweet biscuits, snack bars and fruit snacks are being boosted by the post-pandemic landscape in 2023, with consumers returning to their out-of-home, on-the-go lifestyles, alongside the revival of tourism. Tourism is a strong factor here, as…

Sugar confectionery is considered as a very mature category in Thailand, with a large number of brands and a fairly fragmented competitive landscape beyond the leading names. Namely, Halls (Mondelez International (Thailand) Co Ltd) takes the lead…

Thailand’s full return to normality and tourism in 2023, with no more COVID-19-related restrictions or quarantines, is expected to boost the country’s overall economy and, in turn, positively benefit snacks. Indeed, consumers’ return to out-of-home…

Savoury snacks is also benefitting from consumers’ return to out-of-home, on-the-go lifestyles, along with the revival of tourism. It should also be noted that potato chips, a popular category, was not too badly impacted by the era of the pandemic…