Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
With the revival of pre-pandemic lifestyles in 2023, including the return of individuals to their physical workplaces and social activities, many Thais looked to shed the excess weight they had gained during the pandemic. This helped to drive strong…
2023 witnessed remarkable growth for vitamins in current value terms, continuing the trend of the previous year. Persistent concerns surrounding COVID-19 and other respiratory illnesses, coupled with ongoing health concerns, sustained a robust demand…
Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…
Paediatric vitamins and dietary supplements remained the largest and most dynamic product area in current value terms in 2023, with parents remaining keen to protect their children’s health. As demand grew, so too did the variety of offerings, with…
NRT smoking cessation aids remained one of the smallest categories within consumer health in Thailand in 2023. Consumers are only able to purchase these products from drugstores/parapharmacies or pharmacies, as they have to be dispensed by a…