Thailand

In 2023, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…

The combination of the prominent health and wellness trend and hectic modern lifestyles is encouraging consumers to look for food and drink products that can provide a convenient source of key nutrients and functional benefits. In this context,…

With health and wellness trends increasingly aligning with consumers’ ethical considerations, many consumers are looking to reduce their consumption of meat and dairy products because of concerns about the environment and animal welfare, as well and…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Wearable electronics will see positive growth in volume terms in 2024, building on the more muted performance of the previous year. This will be driven by a number of factors, not least the health and wellness trend, which was facilitated by…

Retail volume sales of portable players in Thailand in 2023, as portable media players, epitomised by the iPod, continued on their path of decline. With the rise of smartphones, consumers now have access to various applications that provide similar…

Retail volume sales of mobile phones in Thailand will see a decline in 2024, albeit at a much slower rate than the previous year. The latter was due a worldwide shortage of semiconductor chips, which began prior to the pandemic and which had a…

In-car entertainment in Thailand is expected to show a continued downward trend in retail volume terms in 2024. Demand for in-car navigation systems has been negatively impacted by the rise of smartphones and the increasing sophistication of popular…

Retail sales of imaging devices in Thailand will continue to decline in volume terms in 2024. The market is believed to have approached saturation point, with most consumers interested in photography already owning a decent digital camera. The…

Home video in Thailand is expected to post modest volume growth in 2024, driven primarily by the ascent of OLED TVs, although LCD TVs will also see a positive performance. Video players, continue to suffer from diminished demand as global streaming…