Thailand

Despite an improving economy, the market for baby food in Thailand is set to see slower growth in retail volume terms in 2024, when compared to the previous year. Milk formula, the dominant segment in terms of sales, continues to faces challenges due…

Plastic pouches continued to gain unit volume share in body wash/shower gel packaging in Thailand in 2023. Increasing numbers of consumers in Thailand are choosing plastic pouches for their body wash/shower gel products due to the convenience,…

The trend towards plant-based diets is rapidly gaining momentum in Thailand, supported by the ongoing alignment of consumers’ health and wellness concerns with ethical considerations around environmental sustainability and animal welfare. The spread…

Sugar has become a primary concern for health conscious consumers, the Thai Government and public health institutions in recent years. Globally, there has been an increasing amount of publicity around the role of sugar intake in the development of a…

As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…