Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sun Care in Thailand saw growth driven by local consumers using sun care at younger ages than previously, as well as by the expansion of category products promising additional benefits to sun protection. Light and ultra-light textures are strong…
PET bottles are the most widely used pack type for soft drinks packaging in Thailand as they are cost-effective, lightweight, durable, recyclable and widely available. This pack type grew along with most others as the soft drinks market continued its…
In 2023 skin care in Thailand remained focused on the skinimalism trend, whereby the aim is to use relatively few steps in short but efficient skin care routines. The most important steps for Thai consumers are those centred on cleansing,…
In 2023, premium beauty and personal care in Thailand rose with double-digit growth rate in current value terms as local consumers continued to invest in their personal self-care routines. Mid-to-high- income consumers tend to allocate their beauty…
Oral care in Thailand benefitted from improved consumer awareness in 2023. As was the case in other beauty and personal care categories, oral care also enjoyed new product innovation, primarily in toothpaste where local consumers are shifting towards…
2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded…
Mass beauty and personal care in Thailand recorded strong double-digit growth in 2023 in current value terms, with rises seen across all segments. Modern consumers are becoming more careful in choosing skin care products in line with health and…
Flexible aluminium/plastic is the main type of packaging used in hot drinks in Thailand due to its wide availability, cost-effectiveness and excellent barrier properties. It is readily available in Thailand, with a well-established supply chain, and…
Hair care in Thailand enjoyed strong growth in both volume and current value terms in 2023, thanks in large part to the enjoyment and interest Thai consumers have in pampering and styling their hair. Local consumers tend to have sophisticated at-home…
In 2023 growth in fragrances in Thailand was supported by the continued return to pre-pandemic lifestyles in terms of work, study and socialising outside the home. This increased interaction with others helped to push demand for fragrances in both…